French : Mothertongue
English : Fluent
Polish : Fluent
Italian : Advanced (B2)
German : Advanced (B2)
ABOUT ME
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5+ years of experience in international fast-paced environments (luxury & tourism);
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Excellent analytical and strategic skills.
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Able to present and gain insights from data. (Deep knowledge of Google Analytics, Data Studio, Excel...)
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Hands on professional knowledge of all main Digital Marketing platforms (Google Ads, Business Manager)
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Strong organisational skills, able to prioritise and manage complex workflows (Teams List, Gantt, Trello...)
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Committed to results and deliveries.
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Fluent in French, English and Polish (spoken and written) + Advanced Italian & German (+B2)
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Available for International travel
I am a conscientious person who is energetic and motivated. I enjoy working in a team and bring my enthusiasm at work. I have strong project management and communication skills.
My different jobs gave me a multi-faced professional experience that drove me to head towards major international companies.
My MBA research paper focused on how Art as a source of creativity improves productivity and efficiency in Business.
My sports : Running, Fitness, Horse riding, Tennis, Ski
WITHIN CHANEL PARFUMS BEAUTE :
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Responsible for managing all aspects of asset production based on incoming requests from global teams WW (International Marketing, Digital, Merchandising, Press, CRM)
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Coordinating with internal business divisions, agency partners and to guarantee on time, cost-effective delivery of all marketing and digital communications materials.
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Often managed the production of 30+ assets at a time.
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Managing translators work (over 25 different languages) through our dedicated platform, follow their annual performance and challenge them if needed.
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Identifying needs, negociate locally, and challenge area managers to boost their validation processes and ask for feedback.
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Budget monitoring and implementation of new financial objectives.
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Serving as the editorial gatekeeper for all editorial content to ensure quality, clarity, creativity, authenticity, and consistency.
WITHIN ATOUT FRANCE - FRANCE.FR #EXPLORE FRANCE
Atout France, France's national tourism development Agency, is responsible for reinforcing the country’s position as an international destination. #ExploreFrance
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Devise all international media campaigns and manage their operational execution to reinforce France’s position worldwide (agreements, media plans, purchase orders, KPIs analysis, optimizations, reports)
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Being a media expert across both online and offline media channels to drive an international omnichannel strategy
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Daily campaign monitoring and setup management to establish optimizations and increase overall performance and ROI (Google Analytics, Data Studio, Excel...)
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Managing end-to-end digital projects and coordinating all international stakeholders involved
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Coordinating the creation of digital media content (social paid, display), with a strong focus on specific means of communication
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Establishing our web presence to boost brand awareness and maintaining a strong online brand voice through paid media
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Manage paid acquisition across all existing channels (paid social, search, display, video, Facebook, Instagram, TikTok, YouTube)
My 2022 Actions :
20 international media campaigns
(conversion/traffic/awareness - online/offline)
Total 2022 Gross Budget Booked on these campaigns : 3,2 M€
(my 2022 Media spent : 1,16 M€)
2022 Gross Bookings amount : > 16 M€
+9% Bookings vs 2021 (France)
+15% travelers vs 2021 (France)
+ 53% uplift in Content Consumption on France.fr
-users exposed to the traffic campaigns-
(2021 benchmarch : 40%)
+195% community growth on TikTok vs 2021
Palaces de France
Atout France, Paris Région, Air France and Expedia Group are launching an international campaign to support the relaunch of the Paris destination in the luxury sector by highlighting the offer of 11 Parisian Palaces.
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The campaign package (hotel + flight) in partnership with Expedia and AirFrance also offers the promotion of inspirational content on VisitParisRegion.fr and France.fr
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100 % digital campaign in the United States and Canada with an objective of more than 19 million visits to Expedia Group websites from October 2022 to January 2023.
#ExploreFrance
Results :
ROI of 7
Average stay: 3 nights
+45% of gross bookings vs 2019
Bookings in Parisian Palaces increased by 7.5% compared to the same period in 2019.
Campagne INFLUENCE VILLES
Objectif : mise en avant de 14 grandes villes françaises autour de thématiques fortes : Gastronomie - Culture - Patrimoine
Mes actions :
- Mise à jour de la Carte Interactive "Remarquable France" (Illustrator)
- Gestion de la mise en ligne social media des vidéos influenceurs
- Suivi des performances et médiatisation des posts
- Suivi et gestion des contenus des influenceurs
#RemarquableFrance : 14 trésors du patrimoine français
MY SKILLS
LANGUAGES
French : Fluent
English : Fluent
Polish : Fluent
Italian : Advanced (B2)
German : Advanced (B2)
MY LAST VIDEO
CONTACT
Thank you for visiting my website !
Feel free to contact me for more information.
MAIN RESIDENCE
Paris, France